How to Leverage Twitter for Your Business
Can a small business use it successfully to reach their customers, and will their customers even care? The answer is yes and depends on what you tweet about.
More Tips on Twitter for Business and Branding
Attracting Twitter followers is also important - and it's fun! You'll learn new things, find great online resources, and establish yourself as a business expert in your chosen profession
Moving Your Career Forward
If your company doesn’t offer training and education, take responsibility for yourself to learn all you can about your profession. If your company does provide an environment to promote personal growth and development, are you taking full advantage of the opportunity?
Preparing a Family Business for a Succession Planning
A great and enduring family business understands the need to achieve greatness, not only in business performance and operations, but also greatness as a family who happens to be in business together.
Introduction to Neuromarketing
Neuromarketing fascinates me. It's a new field of marketing research that focuses on consumers' sensorimotor, cognitive, and affective response to marketing campaigns, imagery and the like. Although it evokes the Big Brother shadow to some, it's a more accurate way to measure a cosumers' preference to brands and products.
Peeve of the Week: Exclusions
I stumbled upon an article recently that gave advice on how to manage "geeks" effectively. Specifically, it spoke to IT managers about the unique and individual needs of tech department employees everywhere. Now, I've been around lots of companies and lots of people and have to say that I found this extremely odd – myopic even.
March 3, 2009
