Minding Your Business - February 17, 2009

How to Sell More to Your Existing Customers & Clients
The following is a checklist of things that a salesperson should do in order to sell more to the people he/she is already selling to.

Powerful research information using Facebook
The world is on Facebook. It may be a generalization, but when my Mom, my aunts, and my grandmother all joined, I realized the demographic information Facebook harnesses is extensive. In my quest to learn more, I found a new application that taps into this information.

What if the Manager Who Doesn’t "Get It" Is One of My Close Relatives?
Here are some recommendations that will help avoid promotion related performance difficulties of a family member who was promoted too soon.

The Missing Link: How HR Should Connect Front & Back Office
The problem with a lot of HR departments is that companies relegate them too far to a “back office” mentality.

Personalized URLs: Beyond the Hype
I think one of the reasons so many personalized URL applications bomb is because there isn’t enough thought put into how well the offer is matched to the recipient, whether it’s relevant to the recipient, and whether personalized URLs are the right response mechanism for this campaign in the first place.

Leveraging Social Networks to Be Your Own Marketer
We take a look at a few examples of businesses that promoted their services and products online using social media.

Peeve of the Week: Fluffo
Perhaps I’m a bit behind the curve, but during a meeting recently I just found out that there is something called “fluffo.”