Minding Your Business
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ExpertBusinessSource.com
December 1, 2009

4 Ways of Coping With Disruption in Business
When someone's business or personal network changes, there are a few common reactions: cocooning, blustering, weathering, and exploiting. We take a look at each.

Go Digital, Get Social To Fill Your Marketing Funnel
It's no secret that the recession is forcing marketers and business owners to test less expensive ways to raise visibility and generate sales than more traditional methods such as advertising, and digital and social marketing tops the list. But here's the thing - these new tools are proving to be more than just affordable, they're also effective.

Hire a Professional Mystery Shopper or Develop Your Own?
One way that you can have your own mystery shoppers do a better job than a professional mystery shopping service is for you to develop your own complete checklist of things you want shopped.

False Insurance Claims: Busted on Facebook
One example of how photos on a social network caused a woman to lose her disability benefits.

McDonalds serves up social media
A look inside McDonald's social media strategy - an interesting lesson for small businesses.

Peeve of the Week: Business Insurance Baited ‘n’ Switched
The story of how a simple definition of an assistant's job raised one business owner's insurance rates.

 

 
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