7 Steps to Getting Media Coverage for Your Business
Media coverage is one of the best forms of advertising; with the added bonus of it being free. As a media professional myself, here are 7 steps I recommend.

Lessons from Iowa’s Floods: Insurance Is Worth It
One of the pragmatic lessons to be learned by the flooding in my home state of Iowa is this: don't skimp on insurance.

How to Leave a Legacy
Leaving a legacy to and through your family and business requires planning for the development of the next generation as well as your continuous development.

Online Marketing Trends
Blogs, affiliates, SEO, and more: what a small business can do to quickly and effectively make a difference online.

How Can My Business Fight Spam?
On an ordinary day I receive well over a few dozen emails with deceptive subject lines. So, how do you stop spam overload?

Are You Leaving Money on the Table?
Are you wasting data? Recently, I received a 1:1 personalized letter from my local auto dealership. I followed up to find out what kind of response rates they were getting, and was surprised at what I found.

Political Correctness: My, How Far We’ve Come
Yesterday one of my business partners reminded me of just how crazy it was back when the whole “PC” movement began. We’d been talking about our days together at CHANEL when she recalled an exchange that took place during a big meeting with a big account.

Sitting on the Sidelines vs Getting Involved
You can choose to sit on the sidelines and watch other people achieve their goals in sales or you can really get involved. Getting involved and being a part of the action is the only way to have fun, learn, grow and succeed.

4 Ways to Unlock Your Employees’ Performance Potential
Raising the bar on individual performance not only helps employees realize their full potential, but also the company as a whole.