Tips and Tricks

Social Media Marketing: Divide and Conquer!
The web is a powerful agent to drive brand awareness and new customers to your business. To make the most of it, we look at how to best leverage each type of online channel.

Effective Management: A Real-World Example of Pleasing Employees & Customers
For anyone in retail specifically, or who is in charge of training and managing managers generally, I want to share the story of store where you can go and get a lesson-by-example firsthand on how to manage.

How to Pass the Baton, and Exit Your Company Gracefully
There are generally two components to a graceful exit – the first is through “getting out of your own way"; and the second would be empowering yourself to step up and fill the void that will be left by your departure.

Divorce: Weigh Short and Long-term Financial Decisions
While it is difficult to separate the psychological issues from the financial matters, an individual in the middle of a divorce can benefit by thinking about both their short term and long-term financial health and goals when negotiating the settlement.

How Do You Tell Employees You're Going out of Business?
With one store closing, how does a business owner be honest with their employees, but still ensure they remain to help out until the last day?

Consider Using Personalized URLs
These applications use the technological capabilities of digital printing to print a personalized URL on each mailer (www.janesfurniture/bobsmith). This URL takes recipients to a personalized landing page, where they are greeted by name and the information can be tailored to them.