Tips and Tricks

Marketing Shift: From Traditional Media to Online Social Media
Traditional marketing methods of spreading the word are no longer very effective because people are online discussing your business, your products, your store, new releases, what they like and don't like, and all the while they're influencing your target market better than you can (good or bad).

Key Elements in Developing the Next Generation for Your Business
"If you want your family members to become capable, competent, committed, and available potential successors to the family business legacy, it’s going to require that you recognize them as the single most important asset in your life."

Employee Warnings: One Strike and You’re Out
If we treat employees like children, we increase our chances that running a business will feel more like to running a daycare center.

Need Design? Think “Print Shop”
When you think about design services, do you think about a high-end, boutique design shop? Increasingly, your local printer may be an option you want to consider.

Getting on the Dance Floor vs Sitting on the Sidelines
When you attend a wedding, do you dance or simply sit bored at your table? Is this choice any different than how you run your career?