Tips and Tricks

8 Traits of a Successful Brand
Our online marketing expert shares tips to set yourself apart from the competition and grow business.

Business Performance: What Should I Be Checking?
Unfortunately many good businesses struggle with reaching their potential because ownership and management don’t know what to measure. As a consequence, they get caught up in being better than the competition rather than continuously moving toward goals that stretch them beyond their comfort zone. They don’t aim too high and miss. They aim too low and hit.

Online Resumes, And Everything Else: The Wave of the Future
After spending three days in a workforce conference last week, it is clearer than ever that the days of traditional HR the way we know them are over. Or at least they are coming to an end.

Why is Estate Planning Important?
Creating an estate plan is an important part of your overall financial planning. A will, powers of attorney, and various estate planning techniques can help you to decide and legally state your wishes for the disposition of your financial assets.

Marketing Your Expertise
Just as important as actually becoming an expert is marketing yourself as an expert. You may know everything there is to know about, say, fixing cars or renovating bathrooms, but that does not translate into business unless other people know that you’re an expert on cars or plumbing.

Construction

Creating a Construction Website: Analyzing Competitors
You know who your competitors are, find their websites! Take a thorough look at what their websites include and what they are missing. Looking through your competitor’s websites can help you in many ways.