Tips and Tricks

How Women Buy: Understanding Purchasing Behavior
We look at four ways that women make purchasing decisions.

Be Cautious When Using Credit Cards to Finance Your Business
Thinking about financing your small business growth with credit cards? Borrowing on credit cards is an option, but carries various risks that can outweigh the advantages of ready cash.

Recessions and Succession Planning: Building Value in Sour Times
If economic conditions do turn down, many of your competitors are going to put their plans on the top shelf and conserve cash. They will try to save their way through a recession by curbing operating expenses. There is, of course, an alternative to pulling back. You can choose to move ahead with your strategic plan.

Consensus Building: An Easy Way to Get "Unstuck"
When you encounter resistance in the decision-making process, reframing the question can be a quick cure to ensuring both sides are happy.

Stock Market Selling in Down Markets
In volatile stock market environments, many investors take one look at their account balances and panic. After a few days of down markets, it is human nature to wonder if you should cut your losses and run, but selling impulsively when a stock or mutual fund is down can be a big mistake.

Retail

Email Marketing: Is Your Subject Line Making a Good First Impression?
We share a few tips to ensure your emails have powerful and compelling subject lines that grab your audiences attention.