Tips and Tricks

Managing Diversity: 7 Ways to Create Cohesion
It can be challenging it can be to manage different personalities in a way that makes everyone want to come together and work as a team. We look at tips to create cohesion.

Planning on Selling Your Business? Ensure Your Succession Plan is in Order.
We look at three ways succession planning is important to the sale of your business:

• If They Don’t Have What it Takes, Sale is a Viable Succession Planning Alternative
• If You’re Planning to Sell, Why is a Succession Plan Important?
• If I am Considering Sale of My Business as My Succession Option, What are My Best Options?

Bad Testimonials Ruined The Sale
Testimonials make or break a sale, whether it's a product, store or person. People tend to trust each other more than they trust the marketing or media. How can you make this work in your favor? We look at 4 steps.

Cutting the Money Cord to Your Adult Kids
If you are the parent of an adult child who habitually borrows money, relies on you for financial support, or still lives at home, you know firsthand how confusing and thorny the emotions surrounding these interactions can be.

Why You Should Know Your Printing Presses: A Story of (Near) Panic
In previous blogs, I've written about the benefits marketers gain from knowing a little bit about the production equipment of their printers. It helps them make smart and more cost-effective decisions in their marketing and production choices. Every once in awhile, I get to live my own columns.

Retail

Are You a Member of a Business Group?
Joining business organizations or networking groups lets you interact with like-minded people who can be invaluable sources of information and support—and could increase the success of your business.

How To Make Viral Marketing Work For Your Business
Viral marketing is another term for word-of-mouth marketing that spreads like a virus. When thinking about your marketing strategy, there are some tips to follow when planning your efforts.