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Richard Romano
Making Marketing Work

July 15, 2008
Should Your Marketing Be All A-Twitter?
Last week, I was in New York at a “Reviewers Workshop” hosted by a softwa...
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Richard Romano
Making Marketing Work

April 4, 2008
Hoist With My Own Petard?
On Tuesday, I had a post about how you can use April Fool's Day pranks and jokes to h...
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Richard Romano
Making Marketing Work

April 1, 2008
Let an April Fool's Day Prank Help Your Business--Without the Joke Being on You
You know what today is, and by the time you read this, you may very well have fallen ...
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Richard Romano
Making Marketing Work

March 21, 2008
Should You Get a Jump on Web 3.0 Before Understanding Web 2.0?
I’ve written in this space many times about so-called “Web 2.0,” or...
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Innovative Holiday Merchandising Ideas for Retailers
I’m always looking for innovative displays that get me excited about a product. The retailer has to make me look at something and say, “I want to buy that.” Today I look at displays that caught my eye.

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