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In a Financial Crisis, Why Does Language Matter? Suzanna De Baca - 09/29/2008
Is this government intervention in our financial system a bailout, a rescue, or relief? In a financial crisis, language can play an important role in consumer confidence.
Where Will the Deposed CEOs Go? Suzanna De Baca - 09/23/2008
CEOs of major financial institutions are dropping like flies in the wake of the current financial crisis. What happens to these executives when the game is over?
The Upside to High Gas Prices: Fewer Accidents Suzanna De Baca - 07/21/2008
A recent study shows that high gas prices may have one positive side effect: fewer deaths from traffic accidents.
Are Gas Prices Changing Your Behavior? Suzanna De Baca - 06/27/2008
Americans are responding to skyrocketing gas prices by changing their behavior in many areas of their lives.
How to Protect Against Investment Fraud? Diversify Suzanna De Baca - 06/25/2008
Last week, two Bear Stearns hedge fund managers were indicted on fraud charges. If you can't predict fraud, how can you protect against it?
Innovative Holiday Merchandising Ideas for Retailers I’m always looking for innovative displays that get me excited about a product. The retailer has to make me look at something and say, “I want to buy that.” Today I look at displays that caught my eye.
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