Expert Business Source provides the latest news, resources and most valuable tips about Sales & Marketing, sales targets, sales events, pricing, advertising and sales techniques and other sales & marketing topics for the construction and retail industries.
Do You Need LEED to Be Profitable? Suzanna de Baca - 04/16/2008
The past dilemma of “Can we afford to be green?” is giving way to “Can we afford not to be green?” LEED is becoming the standard for building professionals.
Innovative Holiday Merchandising Ideas for Retailers Shaina Mangino - 10/22/2007
I’m always looking for innovative displays that get me excited about a product. The retailer has to make me look at something and say, “I want to buy that.” Today I look at designs that got me to take notice.
Marketing Tips to Increase Green Building Sales Dan Blank - 10/02/2007
The best green homebuilders maximize their marketing dollars leveraging the needs of potential buyers to create urgency.
Attract New Customers and Employees: Be Findable Online Dan Blank - 08/06/2007
Don't turn away the two most important segments of your business: customers and employees. Ensure information about your company can easily be found on the web.
Attracting High Quality Leads on Your Website Dan Blank - 07/17/2007
For service based industries competing in a local market with much larger, nationally known companies, a website is a great way to attract new customers at the earliest stages of their research process.
SALES TIPS Brad Huisken, President, IAS Training May 8, 2008 Getting Branded!
The buzzword of advertising and marketing companies for the new millennium is “... More
Innovative Holiday Merchandising Ideas for Retailers I’m always looking for innovative displays that get me excited about a product. The retailer has to make me look at something and say, “I want to buy that.” Today I look at displays that caught my eye.
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