Marketing, Social Media & Technology

March 17, 2010 | Link This | Email this | Comments (0)

Today's tech tip puts tons of important data and business information at your fingertips, literally: Free Lookups from Melissa Data.

This online collection of free resources lets you locate the business information you need such as ZIP Codes, address verification, maps and more including;

• U.S. Demographics
• Canadian Addresses
• ZIP Code Demographics
• SIC Codes
• Area Codes in a Radius

You'll definitely want to bookmark this one!


Industries: Sales and Marketing

March 14, 2010 | Link This | Email this | Comments (0)

When it comes to creative, color has a language of its own and while colors may not be as clear-cut as words, there is a loose meaning for most.

According to Deliver Magazine, hues can influence the outcome of your marketing campaign. Here's what you need to know about the color wheel:

• Blue-based reds (think raspberry) are associated with more expensive products
• Yellow-based reds (tomato) can downplay a high price
• Orange can underscore affordability
• Yellow is the first color the eye sees and when used with high-contrasting dark colors can be more powerful and easily read
• Green

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Industries: Sales and Marketing

March 8, 2010 | Link This | Email this | Comments (0)

Here's a simple tip for building natural search-optimized pages. When you're writing web content or a new blog post, try to incorporate your primary and/or secondary keywords in the link text itself. Here's a basic example:

Bad Link Text = "Click here for more information on SEO."

Good Link Text = "Click here for more information on SEO."

By using intuitive text as your link, you're cluing in Google and other search engines as to what the page is about.
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Industries: Sales and Marketing

March 4, 2010 | Link This | Email this | Comments (0)

For many businesses, trade shows still represent a viable, cost-effective means to generate leads and awareness for their product or service but for others, they're expensive boondoggles with little if any return.

Before you sign up for another show, ask yourself three important questions:

1. Why am I exhibiting?
2. Who are my targets?
3. What do I want to accomplish?

Valid reasons for exhitibing may include generating qualified leads, launching a new product, conducting market research, meeting potential partners, spending quality time with current customers and gaining media exposure.

Your challenge is to weigh the cost and considerable effort against the return. If you decide a trade show is the right use of your resources, remember that it's not enough to just show up. You ne...Read More
Industries: Sales and Marketing

February 26, 2010 | Link This | Email this | Comments (0)

Facebook is the largest online social network with more than 400 millions uers. Many of us use Facebook to catch up with old friends, play games or more easily communicate with peer groups. But Facebook also provides us business owners an easy, passive way to gently remind our onine network about the business we're in, and that's powerful.

One of my most recent client acquisitions came by way of  Facebook referral from an old friend I went to High School with and haven't really seen since! According to Facebook, the average user:

• has 130 friends on the site
• sends 8 friend requests per month
• spends more than 55 minutes per day on Facebook
• clicks the Like button on 9 pieces of content each month
• writes 25 comments on Facebook content each month
• becomes a fan of

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Industries: Sales and Marketing