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Richard Romano

Richard Romano has been involved in the graphic arts industry since before birth. Romano is currently a writer and analyst for The Industry Measure (formally TrendWatch Graphic Arts), a division of Reed Business Information, for which he writes market research reports on various aspects of the graphic arts, printing, and publishing industries. He us also a writer and editor for TrendWatch Inc., an independent company created by the original founders of TrendWatch Graphic Arts that surveys the visual effects and broadcast/television markets. In 2001, he helped launch, and was executive editor of, CrossMedia magazine, a periodical that covers issues of interest to creative professionals creating content for print, Web, wireless, and other media.



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Making Marketing Work

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Lost in Cyberspace

March 13, 2009 | Link This | Email this | Comments (1)

Speaking of reading book-length content on a screen, one of the extracurricular projects that has occupied much of my free time for the past year or so has been the writing of a novel called It Might Have Been that tells the story of the staff of a popular computer magazine during the height of the dot-com boom years (1999-2000). It's largely a social satire of those years, as well as a David vs. Goliath story of the publishing industry (easily translatable to any other industry you care to name).

One of the things I have taken away from various writing workshops I have attended in the past couple of years is that one strategy that successful authors have started using is "workshopping" books-in-progress online, and that by driving substantial site t...Read More
Industries: Sales and Marketing, Technology, Work Life


Recent Posts

A Buzzword is Born: The Middle Web

March 12, 2009 | Link This | Email this | Comments (0)

I don't know if this will catch on or not, but one Ad Age writer has just written about the so-called "Middle Web." What is the Middle Web you may ask? It's the middle ground between light and shadow, between science and superstition, and it lies between the pit of man's fears and the summit of his knowledge..oh, wait, that was the Twilight Zone. The Middle Web is perhaps best embodied by the Amazon Kindle, the updated version of which is getting no end of pixels plotted either to extol its virtues or to lament its failures. How is it emblematic of the "Middle Web"?
What makes this new Kindle truly important isn't what it does today but what it represents for tomorrow. First, let's look at the form factor of the Kindle: the size, the thickne
...Read More
Industries: Sales and Marketing, Technology, Work Life


Recent Posts

"Hop a Flight to Miami Beach..."

February 19, 2009 | Link This | Email this | Comments (0)

Be sure to check this blog next week, as I will be blogging more or less live from the 34th annual Graphics of the Americas show (February 26–28) in warm, sunny Miami Beach. You can read a preview of the show over at WhatTheyThink. You can also follow along via my new Twitter feed at http://twitter.com/rromano. I need some followers, so join me!
Industries: Sales and Marketing, Technology, Work Life


Recent Posts

Authoring Marketing Success

February 10, 2009 | Link This | Email this | Comments (0)

In this space, we often write about successful marketing and promotional campaigns that encompass a wide variety of media and channels, and many are the brainchildren of large, multi-million dollar consumer goods companies or large ad agencies, all beavering sway using the latest cutting-edge technology. But I was at a Toastmasters meeting last week and the theme of the evening as “Marketing Yourself.” One guest speaker was a local (upstate New York) fiction author who shared his adventures in publishing and marketing his own books. After all, a book author is the archetypal “sole proprietor.”

Tom Schreck
is an author who wrote a mystery novel about a detective who owns a basset hound. He is published by a mid-size book publishing hou...Read More
Industries: Sales and Marketing, Technology, Work Life


Recent Posts

Markets In Everything--Kink Kontroversy?

February 6, 2009 | Link This | Email this | Comments (0)

You've heard of Wikinomics and Freakonomics. Now, I guess the latest is Kinkonomics.

Are you asking youself, "where have all the good times gone?" Are you on a low budget? Can't afford a gallon of gas? Well, when work is over, give the people what they want--a little bit of abuse, all day and all of the night. According to those dedicated followers of fashion over at CNBC:
One of the kinkier trends to emerge from this recession is that many professional women are turning to dominatrix work to supplement their incomes...

Quan interviews some of the w
...Read More
Industries: Sales and Marketing, Technology, Work Life




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