Richard Romano
![]() Richard Romano has been involved in the graphic arts industry since before birth. Romano is currently a writer and analyst for The Industry Measure (formally TrendWatch Graphic Arts), a division of Reed Business Information, for which he writes market research reports on various aspects of the graphic arts, printing, and publishing industries. He us also a writer and editor for TrendWatch Inc., an independent company created by the original founders of TrendWatch Graphic Arts that surveys the visual effects and broadcast/television markets. In 2001, he helped launch, and was executive editor of, CrossMedia magazine, a periodical that covers issues of interest to creative professionals creating content for print, Web, wireless, and other media. User Stats
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Making Marketing WorkRecent PostsA Must-Attend Show for Marketers and Print BuyersSeptember 5, 2008 | Link This | Email this | Comments (0) There will be more than 22 sessions that include such topics as environmental sustainability, digital printing, cutting paper costs, and developing cross-media marketing campaigns. The dynamic Peter Muir will be leading a session on “Marketing Ideas and Initiatives That Will Empower Prin...Read More Industries: Sales and Marketing, Technology, Work Life Recent PostsEveryone Is in Marketing These DaysSeptember 4, 2008 | Link This | Email this | Comments (0) Every year Zappos.com, one of the fastest-growing e-commerce sites, publishes a "culture book." Three hundred pages in length, the book includes written -- and often gushy -- testimonials from employees about what it means to work at Zappos.com....Read More Industries: Sales and Marketing, Starting a Business, Technology, Travel, Work Life Recent PostsRegain Control of the Sales ProcessSeptember 3, 2008 | Link This | Email this | Comments (0) How has this changed today? If a potential customer wants information about your company, they will visit your Web site. Aside from the media involved, how do those scenarios differ? Well, in the first scenario, you had information about who was requesting information. A name, an address, maybe a phone number. These could be saved and used as sales leads; your sales staff could call them ba...Read More Industries: Sales and Marketing, Starting a Business, Technology, Work Life Recent PostsOiling Your Marketing MachineSeptember 2, 2008 | Link This | Email this | Comments (0) One of the sessions was called “Building a Well-Oiled Marketing Machine,” and was conducted by Ilise Benun of Marketing Mentor and Colleen Wainwright, self-described “communicatrix.” The session addressed five broad marketing “categori...Read More Industries: Home Based Biz, Sales and Marketing, Starting a Business, Work Life Recent PostsNavigating Creative TransitionsAugust 19, 2008 | Link This | Email this | Comments (0) It was a generally young crowd—I would guess, out of the 150 people or so who came to the dinner keynote session, more than three-fourths of them were under 35. As a result, my quickie survey at the beginning of my talk (on the growing prevalence of cross-media and multichannel marketing) found that the majority of the crowd were heavily new media based, and even more heavily cross-media based already. The sessions, targete...Read More Industries: Sales and Marketing, Travel, Work Life
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