Part 1: 15 Things To Remember About Search Engine Marketing   

Today we're talking with Tim Jahn, the creative force behind Beyond The Pedway, a weekly online video series that explores Chicago-based entrepreneurial companies.  Tim's extensive background in multimedia and video production coupled with his knack for storytelling enable him to help small businesses leverage the power of video to tell their story and succeed in the world of new media.

Today we're talking with Tim Jahn, the creative force behind Beyond The Pedway, a weekly online video series that explores Chicago-based entrepreneurial companies.  Tim's extensive background in multimedia and video production coupled with his knack for storytelling enable him to help small businesses leverage the power of video to tell their story and succeed in the world of new media.

Word of mouth, buzz marketing, building hype, brand evangalists...no matter what you call it, it's all the same. People who love you so much that they preach your gospel to others. Social media - blogs, YouTube, facebook, Myspace, discussion boards and Google message boards, to name a few - are influencing brands to a higher degree than they did in years past. Peer-to-peer advertising, or word of mouth, lends credibility to you as a company, plus it builds a subconscious relationship to you - if a friend likes ...Read More