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What's Your Status? Making Social Media Work For YouApril 28, 2009Previously we've talked about the importance of updating your status on LinkedIn. I recommend you update your status at least once a week, and more often than that if you're trying to promote a special event or elicit a specific response. Most of my clients can live with that, but they start to push back when I suggest they udpate their status on Facebook equally as often, not to mention Twitter or any other tools they might be using. For many people, this sounds like too much time to spend on "frivolous, unproven" activities. My point today is not to debate the worthwhileness of social media but to instead share with you a few tools that can make status updates more efficient. For Facebook Users
There are many desktop and mobile tools available to help you get the most out of Twitter, and arguably the leading favorite is Tweetdeck. Tweetdeck allows you to easily organize your Twitter streams, include short URLs, follow / unfollow tweeps and even tag favorites. For status updates, the new release allows you to tick a tiny box to indicate whether you want your tweet to update your Facebook status too. It couldn't be simpler.  For LinkedIn Users There's a poweful application with an awkward name called Ping.fm that allows you to update your LinkedIn status along with 30 others from your phone, instant messenger, email or via third party applications. Another service called HelloTxt offers similar functionality. Drawing the Line Power social media users will enjoy the efficiency of these tools but when it comes to LinkedIn, I'm a old-school about my status updates - I do them manually. Why? Because the relationship I have with my LinkedIn connections is quite different from the ones I have with my Twitter following or Facebook friends. To be fair there is a great deal of overlap between my LinkedIn connections and Facebook friends, and lately some of my Twitter followers have connected with me in those places too. The real difference is in how I choose to use my status updates in those mediums. On LinkedIn, I wear my business / marketing / connector hat. On Facebook, I'm the friend that shares personal foibles, news tidbits and random thoughts or trivia. Twitter is a mashup of both those personas with a dash of self-promoter for good measure. Your Call There's no right or wrong way to make status updates -- the choice is entirely yours. However you choose to make them, and in whatever persona, the point is to engage. So update your status and let the conversation begin! Do you use different personas on various social networking sites? I'd love to hear more - please weigh in wherever you're most comfortable be it this blog, on Facebook or via Twitter. Posted by Sima Dahl on April 28, 2009 | Comments (8) Industries: Sales and Marketing
April 28, 2009
In response to: What's Your Status? Making Social Media Work For You @evolve_research commented: Great article. I am a fan of Tweetdeck and I've just started to use ping.fm. When there are so many social media options, aggregators do come in handy!
April 28, 2009
In response to: What's Your Status? Making Social Media Work For You @DebCE commented: I too am a fan of tweetdeck. I strongly believe that Linkedin and Twitter should be kept professional. If one is using a Facebook business page then it too should be a professional personality. I have a personal profile on Facebook that I use to connect with family and friends that want to read updates on my children and family. I always keep in mind that anything I put online is accessible to the world!
April 28, 2009
In response to: What's Your Status? Making Social Media Work For You @galvin commented: Shout on Facebook. Inside voice on twitter. Whisper on Linkedin (rarely use it).
May 6, 2009
In response to: What's Your Status? Making Social Media Work For You Robert L Newman commented: Sima Dahl, Great article, I enjoy reading your advise. But, I do need help. Maybe you can refer me to one of your older blogs or post. I am a Realtor selling new construction in Florida. I have set up my Web-Site, my Facebook account, my Linkedin account, my Twitter account, and My-Space account and I have set up a couple other Realtor social networking accounts. I do under stand my Web-Site, I have created that myself. It has over 70 pages. I have included movies and floor-plans, and I can drive my clients to view and get info there. But I can not understand for the life of me what I am suppose to do with all those other social sites in-order to get a following. Can you point me to the right direction so I can learn. Thanks, Today is the Day, Now is the Time to Buy. www.RobertLNewman.com
May 7, 2009
In response to: What's Your Status? Making Social Media Work For You jpilcher commented: social media for your business...how best to use it? Mainly have only listed our comapny profile...How are companies using it to obtain quality leads?
June 1, 2009
In response to: What's Your Status? Making Social Media Work For You Sima Dahl commented: Hi Robert, I just sent you an email containing a link to an older blog post called The 3 C's of Social Media that might be useful to you. Feel free to email me back with questions.
July 15, 2009
In response to: What's Your Status? Making Social Media Work For You Alex Jarett commented: Hi Sima, this is a great article and very helpful. The lightbulb of the power of social media just went off for me the last few months, so I've been focusing recently on LinkedIn, which I'm using for professional relationships. For Facebook, i'm keeping my facebook personal, but i'm adding fan pages for two of my companies, Technology Executives Club, and www.SociConf.com. For Twitter, I see this as a way to communicate with our fans and definitely will use your advise to connect these to our Facebook Fan pages. Thanks! Alex
July 20, 2009
In response to: What's Your Status? Making Social Media Work For You Sima Dahl commented: Alex, thanks for sharing your thoughts and good job on focusing your energies. I think LinkedIn is critical for most if not all professionals and business owners. Facebook can have a role too; each of us has to decide how much we want to share and with whom on each social networking site. Setting boundaries is important too.
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