Suze Bragg

9 guidelines for creating an effective ad

Follows these 9 guidelines for creating an effective ad:

1. Understand and know what your branding messaging says. Ask others outside your company if your tagline and copy resonates with them emotionally. 
2. Create a strong visual. Consumers should be able to easily connect with what you're selling. An image  communicates your message faster and more effectively than copy alone.
3. Emphasize pricing if it's competitive. Price conveys value and consumers respond to values.
4. Offer a broad selection. Inform the consumer that you have many products from which they can choose.
5. Help them find you quickly. Make it easy for your consumer to find you by including your logo, directions, store hours and phone number on your web site and print ads.
6. Highlight your store services. If you offer free delivery and other services, communicate these because they help distinguish your store from the competition.
7. Use a strong headline. Select a headline that is a believable reason for a sale or product, which helps pique a consumers interest.
8. Use a sense of urgency in your message. Your consumers think your products can be purchased at any time. Make them want to shop today by limiting a sales event to three to seven days only.
9. Provide a satisfaction guarantee. This creates a perceived value-added store service that enhances customers’ perception of you.

Posted by Suze Bragg on December 15, 2008 | Comments (0)