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Using your customers' videos to market your business
June 6, 2008
It's a growing trend that hotels, entertainment centers and small businesses are starting to employ: taking customers' personal videos that were made simply for someone's enjoyment and used to market the business. For example, Barney and Betty take their kids to a family fun park and capture their daughter's laughter on each ride, smearing cotton candy on her brother and squealing in delight when the water splashes her. They post it on YouTube.com for their friends and family to view and next thing they know, the amusement company contacts them to use it on their website. It shows all the flavor that the business would spend thousands on trying to capture with actors, a production team and writers, and instead it's supplied to them (minus some editing costs).
Want to get in on the action?
Ask your customers if they have any video they've taken in your store, wearing your merchandise, opening a gift someone purchased from your store, etc. and ask if you can use it. In exchange, give them credit ("video compliments of xyz") and a gift from you.
Here's a sampling of videos found on Youtube. Most are low quality, but that's ok.
Posted by Suze Bragg on June 6, 2008 | Comments (0)
