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Do you wish you had an easy product recommender on your website?
June 11, 2008

I've been reading online about this company that has released a new plug-and-play product recommendation service ala Amazon.com.  If nothing else, this is an interesting option to your product recommendation dilemma. Supposedly eCommerce providers can implement this service either with a widget plug-in or their website's API, and Strands says that setup should take as little as 30 minutes.  Quick and easy - the way shopping online should be.

Think of it this way:  I need to buy a gift for a friend whose kid already has everything.  I visit Estella-nyc.com and decide on a Poplin Heart Sundress.  If the site had a product recommender, it may entice me by suggesting a hat and some shoes to go along with the outfit.  If I am feeling generous with my gift-giving, the store just made an additional $95.00 on my order by showing me how everything fits together.  

According to a survey by Avenue A | Razorfish (page 6),  consumers react positively to recommendation engines and personalized services with their pocketbooks: 62% of the people polled said they have made a purchase based on a personalized recommendation (example: Amazon.com) and 72% find it helpful. 

Check it out and send me a link to your website once it's working.

Posted by Suze Bragg on June 11, 2008 | Comments (0)