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Little Things That Make A Huge Impact
November 12, 2007

With the holiday season upon you, small marketing efforts can pay off in large dividends.  Here are 10 tried and true methods you can implement to boost your sales.

1.  Send out your enewsletter / eBlasts more often.  Repurpose your content and help with gift ideas, funny stories, and discounts for the last minute shopper.  Include many links to products so all they have to do is click on it to buy.

2.  Include the most important link in your subject line.  What is the call to action you want your customers to perform?  Use that as your subject line on your email.

3.  Resend the same email a week later to those that did not open it the first time.

4.  Include text in your emails because people are spending more time on their Blackberry's.  HTML gets all funky - trust me.  Supply a text version, or put text in the first part of the HTML newsletter so they know where to go for more information.

5.  Links inside copy are rarely clicked on, so include your important marketing material in sidebars and special call-out sections that are separated by color or boxes.

6.  Place your most important links at the top of your newsletter.  Customers get overwhelmed if they have too much to read, so capture their attention at the beginning.

7.  Most people have two email addresses:  one they use for personal and one they use to collect newsletters and other stuff.  Ask your customers if you can send to their main email in return for extra discounts.  *DO NOT give these out to anybody else.

8.  Market wisely.  Meaning don't abuse your email list and give your customers something back in return for reading what you wrote.  Advice, coupons, gift ideas, eCards, etc. 

9.  Follow up with people who bought on your site (you're a small business...see if you can hire a college or high school kid or get an intern to help with marketing efforts) with a thank you note.  Sounds easy, right?  Be sincere though, and send a handwritten note if you have help.

10.  KISS IT:  Keep It Simple...keep the bells and whistles down, the graphics small, and the load times at a minimum.  Post card styles work well.  Use them during this holiday season.

Posted by Suze Bragg on November 12, 2007 | Comments (0)