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Are You Ranking Your Customers?
July 11, 2007
Finding your best customers, and keeping them happy, is easier with a ranking system. This way, you are able to determine who they are, what they like, how often they shop, and how to attract more like them. Building a profile based on their character traits maximizes your return on your marketing budget.
Five Steps for Ranking Your Customers:
- Pull a list of your customers from your database or notebook
- Rank each customer on: buying frequency, types of products bought, profitability associated with these products, special requests, complaints, and method of payment.
- Notice if you follow the 80/20 rule: 80% of your business is supplied by 20% of your customers
- Target these customers more aggressively with coupons, discounts, special gifts, etc.
- Build a marketing plan around their character traits to draw in more people like them.
Tools to use:
Spreadsheet
Tips and methods for maximizing
Analytical tools
Creating a customer profile
Posted by Suze Bragg on July 11, 2007 | Comments (0)
