Successful click and mortar businesses rely on more than one way to sell online. Moodswings Inc, a premier click and mortar business in Maple Valley, Washington becomes an Amazon-partnered seller. Moodswingsonthenet.com focuses on extremely unique gift product offerings delivering that funny little something that is hard to find anywhere else and the Moodswings retail store adds in trendy apparel and accessories for a splash of urban in suburbia. The gift product selections at Moodswings Inc are designed to include items that make people laugh, sigh or…smile. The company’s recently re-launched site has Political Parody, Redneck & Manly men, Pinup & Burlesque, Tattoo Art, Geek & Nerd, Mermaid & Fairy and many more gift categories that include products such as Beijo Brasil belt buckles, Retro-A-Go-Go credit and business card cases, Kama Sutra lotions and body toppings, J.P. Patches action figures, ice shots, hula wigglers, pirate bandages and that is just to name a few of over 750 items offered online. Owner Elizabeth Joo-Bighorse says her vision for Moodswings Inc is “to sell in an upbeat environment affordable products that people enjoy giving, using or wearing. Of course making some money in the mix helps the vision remain a reality,” Bighorse adds smiling. The retail store and online websites do not share all products. “Initially, our target market was the 20 plus year old shopper. As time progressed we realized that the funky retail store interior with cotton candy pink walls, patchwork ceiling and classic rock music drew a much more mature clientele than we expected as well as the younger crowd. To avoid the potential conflict that some of the adult products cause in a store that serves a wide-range of ages, there are some items that we don’t sell in the store because they are more adult in nature. We still carry mature-themed items and risqué humor gifts, we just sensor it a bit more in the retail store than online,” said Bighorse. Moodswings Inc maintains an average of 750-800 consistent listings on eBay, 750 unique sku’s, on the website, and now has solidified a selling relationship with Amazon. “It has always been part of the business plan to diversify our online sales channels,” says Co-Owner Patty Dreyer. “In order to manage all of our sales through one central warehouse and inventory base, we entered into a relationship with Channel Advisor and recently completed the integration. The third party software program’s automation allows us to focus on growth now that the listing, selling, customer communication, shipping, packing, and inventory issues have become a well oiled machine,” adds Dreyer. The two women who own Moodswings have become masters of juggling home and business. “Between us we have 6 children, two husbands, 6 cats and two dogs, and Patty home schools her two children!” says Bighorse. “This relationship didn’t begin as two friends who started a-little-something on the side. We weren’t even friends. We were acquaintances who developed a business concept together. When we met it was to discuss business plans, sales strategies, network our contacts, refine and delegate responsibilities and other mainstream business. We knew right from the start that we needed to feel equal passion about being entrepreneurs and have a combined skill and knowledge base high enough to compete in the retail and online worlds. Now, we have become friends as well,” says Bighorse. This isn’t a part-time hobby; this is a full time career for both Bighorse who is 41 and Dreyer who is 43. For a small business, about 30 miles from Seattle, the retail store has helped over 20,000 customers in the 3 years, the website averages thousands of hits a week, and Moodswings ships hundreds of packages a week. “We are excited about potential 4th quarter sales this year as we begin working with Amazon. eBay has always been a very large part of our business and Amazon is giving eBay something to think about as more sellers turn to Amazon. With Amazon there are no fees per item paid by the seller until the item is purchased,” says Bighorse There are other markets such as Overstock.com that Moodswings will be considering in the next several months, but in the mean time Bighorse and Dreyer are content to grow business slowly and steadily enjoying the success. Moodswings Inc products are available online at www.moodswingsonthenet.com The company is headquartered in Wilderness Village-Maple Valley. For additional information, product photos or information call Elizabeth Bighorse at 425.413.8554