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Part 3 of social media marketing: creating bookmarks for your content
April 4, 2008

Part 1: research & evaluation / benchmark what people are discussing
Part 2: ensure your website is visit-worthy
Part 3: create bookmarks & tagging for your content
Part 4: increase your linkability & reward your inbound links
Part 5: evaluate the online channel strategies

Building your social linking capabilities is relatively easy...seriously.  Now that you've researched your business and analyzed whether your content is visit-worthy, you're ready to start adding bookmarking to your site. 

According to Wikipedia, Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages with the help of metadata. Your goal of providing great content on your site enables your visitors the opportunity to easily bookmark and share you with others.  If they like you and find what you offer helpful, they spread the word about your site to their friends.  What better marketing is there?

So how do you implement this? I suggest keeping things simple and adding the Socializer 2.0 to every article/content page on your website.   This is a quick way for your visitors to pass along your content.

If you're not online that often and you're wondering what I'm taking about, check out these popular bookmarking sites:
del.icio.us
Digg
StumbleUpon
Furl
Slashdot (if you're in the tech industry)

This site (Expert Business Source) offers bookmarks on all their article content as well (located at the bottom). Bookmarking helps you prepare for Part 4 of this series.  Share your successes (and problems if you encounter any) below if you desire.

Posted by Suze Bragg on April 4, 2008 | Comments (0)