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25 Great Ways To Advertise If You're A Retailer
September 25, 2007

A couple of years ago, a co-worker handed me a sheet of paper listing possible placements for retailers to advertise.  I found this worksheet recently and I reread it, and I think it's still relevant for today's marketplace.  Although there is no source to extend credit to, I believe it came from a small business guide by James Stephenson.  Here they are 25 advertising opportunities for retailers to consider:

1. newspaper display ads
2. school newspapers and yearbooks
3. magazines
4. consumer directories
5. telephone yellow and white pages
6. radio spot advertising
7. radio program sponsorship - "this program is brought to you by XYZ"
8. television commercial advertising
9. television program sponsorship (see above for radio)
10. talking signs
11. supplier cooperative advertising programs
12. interior/exterior billboards & transit billboards
13. flier distribution and handouts
14. restaurants placemats
15. packaging insertion programs
16. coupon books and coupon distribution programs
17. team and event sponsorships
18. window displays
19. point-of-purchase displays
20. counter displays
21. interior/exterior bench advertising
22. exterior bicycle lock-up racks
23. cross-promotion inserts and handouts
24. postcards
25. newspaper classified ads

Posted by Suze Bragg on September 25, 2007 | Comments (0)