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Do You Need Subscribers for Your eNewsletter?
July 23, 2007
Collecting email addresses should be a large part of your marketing effort. Begin with your personal email address list and expand on it. Send a note to your friends and family, plus business acquaintances, telling them about your newsletter and asking them to help your spread the word. There are two ways you can create your list: (1) opt-in by using a newsletter service, or (2) automatically include them and they have to opt-out if they choose not to receive it.
One of the hesitations people have is fear of spamming people. The
CAN-SPAM act allows you to send at least one email with who you have a pre-existing business relationship, such as:
- existing customers or clients who have purchased within the last 13 months
- potential customers who have requested more information
- respondents to a questionnaire or survey
- members of professional organization that you belong (and one that allows you to use their list)
- business associates
- dealers, distributors, suppliers, etc.
Get creative when collecting names:
- collect emails at networking events, trade shows, seminars, workshops, etc.
- collect emails in a notebook by your cash register and advertise that you're sending out coupons, product tips, etc.
- use a large glass bowl to collect business cards and give away something each week/bi-monthly, etc.
- Post a note on your web site in a prominent place so visitors can sign up
- place a newsletter opt-in/out check box on any online submission form: shopping cart, registration, contact us, request for more information, etc.
Be sure to keep it up-to-date! This email list is worth its weight in gold.
Here are a couple different companies that specialize in managing online newsletters:
Posted by Suze Bragg on July 23, 2007 | Comments (0)
