Suze Bragg

10 Ideas For Driving Traffic
January 24, 2007

1. Include your web address on everything:
• shopping bags
• business cards
• coupons
• newsletters
• correspondence
• sales notices
• coupons
• Store sign
• On front door
• Radio, TV and print ads
• Letterhead
• Price tags
• Gift tags
  
2. Gather email addresses by your cash register.
   
3. Send out coupons via email for shopping in your store and on your web site.You can use a company like www.constantcontact.com or www.worldmerge.com and create online coupons for printing out for use in store (helps to measure web traffic).
   
4. Send out your eCatalog instead of print catalog – encourage buying online.
   
5. Start a Blog on your web site and send it out to your database – tips, features, decorating styles, gift ideas, etc. Encourage others to respond.
   
6. Advertising on other web sites (banner ads, text ads, etc.).
   
7. Paid online advertising – try inexpensive geo-targeted paid advertising available from Yahoo, MSN and Google.
   
8. Consider retaining an outside firm on a pay-for-performance basis to improve your search engine results.
   
9. Build online loyalty programs through emotional connections:describe why someone bought a certain product, provide testimonials about design tips, or create a discussion group about baby tips, offer coupons for new moms, etc.
   
10. Start a gift registry online if you do not have one.

Posted by Suze Bragg on January 24, 2007 | Comments (0)