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6 Ways To Invite People To Shop Your Site
November 2, 2007

With the holidays and gift-giving season around the corner, you're fighting heavy competition online.  How can you get ahead and ensure some holiday sales?

1. Send out an email to your list inviting people to your site. 
   • Include a coupon for x% off their sale price
   • Include sales items and at least a link/button about them on all pages
   • Give gift-giving advice (for the hard-to-shop for person or the person who has everything)
   • Give extra incentives for people who send your email along to their friends
2. Create outdoor signage.  Get creative!
   • Hang it outside your store and if possible, on the sign by the street
   • Distribute flyers on doorknobs
   • Hang on local bulletin boards (and online bulletin boards if they allow them)
   • Take out a classified ad
   • Hang at every coffee shop you can find, as well as your friends' / business acquaintances' stores.
3. Print t-shirts advertising your store and give to your best customers.  Or give them away on your site to the first 200-500 customers. Come up with a catch phrase that people will want to wear.
4. Update the content on your site more often during this time and any other time of the year.  People are online shopping and boring sites help them move on to somewhere else.
5. Advertise on other sites, including Yahoo and Google if you can afford it.
6. Offer your affiliates extra discounts to send more of their customers to your site.
7. Sign up with online coupon companies.

The more exposure the better.  When you have sales inside your door, be sure to include them online as well.  If you don't have a shopping site, promote your brick and mortar store's sale as boldly as possible on your homepage.

Posted by Suze Bragg on November 2, 2007 | Comments (0)