Suze Bragg

Excellent Email Campaigns To Steal
March 22, 2007

I think the best way to show success is by example. MarketingSherpa's 2007 email awards are in and they list the winners in 10 categories, with prizes being awarded to both B2B and B2C campaigns. The judges selected entries that (1) had above-average campaign results, (2) used best practices and (3) had good creative.

• Gold B-to-B: Voltimum
• Silver B-to-B: (Tie) Invitrogen & EmailLabs
• Gold Consumer: AIR MILES Reward Program (Canada)
• Silver Consumer: Daytime Dollars
  

Best Email Newsletter for Marketing Purposes

• Gold B-to-B: Ariad Marketing Sense
• Silver B-to-B: ISITE Insight
• Gold Consumer: Olympus Designed to Do More
• Silver Consumer: Zondervan Daily Inspiration
  
  

Best Promotional Blast -- Direct Sale or Lead Generation Offer

• Gold B-to-B: ESCO Customized Email Program
• Silver B-to-B: Paradigm Learning Thanks A Latte
• Gold Consumer: Red Motorazr Launch
• Silver Consumer: (Tie) AAA GPS Product Launch (California) & Logos Bible Software Christmas Special

Best Single Welcome Letter (to New Subscribers)

• Gold B-to-B: Intevation Report Welcome (EmailLabs)
• Silver B-to-B: Dell Small Business Welcome
• Gold Consumer: Greenbrier Welcome
• Silver Consumer: Motley Fool NOW Welcome
  

Best Automated Series (Auto Responder)

• Gold B-to-B: MyFax Lead Nurturing Series
• Gold Consumer: RoadRunner Sports First Time Buyer Program
• Silver Consumer: Gutter Guardian Systems

Best Triggered Personalized Email

• Gold B-to-B: Mutual of Omaha Key Client Forum
• Gold Consumer: OnStar Hands-Free Calling Reminder
• Silver Consumer: SmartBargains.com Next-Sell Campaign
• Honorable Mention: Nature Made Inactives Birthday Campaign
  

Best Postcard-Style Campaign

• Gold B-to-B: SAS Online Announcement
• Silver B-to-B: Telekom Training Christmas Mailing
• Gold Consumer: Hotel Indigo Podcast Email
• Silver Consumer: Noodle Up Chicago
• Honorable Mention: Basement Systems Online Info Pack
  

Best (or Most Dramatic) Test you Learned From (yes, these "failed")

• Gold B-to-B: RSA6100A Launch Campaign (Tektronix)
• Silver B-to-B: ATIS Symmetricom TechThink Webinars
• Gold Consumer: Sprint Holiday Campaign
• Silver Consumer: Doubleday Entertainment Deferred Payment Test
  

Best Non-Email Opt-in Messaging

• Gold B-to-B: On the Record Online - Podcast
• Silver B-to-B: IFS Radio Network - Podcast
• Gold Consumer: Nick.com Launchpad – Desktop App
• Silver Consumer: myRCI – RSS/Desktop App
  

Lifetime Achievement Award: VistaPrint Snoozeman

Hopefully these will inspire some creative ideas of your own. "Steal" away!

Posted by Suze Bragg on March 22, 2007 | Comments (0)