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You are nothing without your customer
June 17, 2008
Your customers are the single most important reason you are still in business. With the economy the way it is, people are being even more selective with their dollar allocation and with good reason; there's plenty of competition in each market sector to accommodate their demands. But as a small business, what can you do to stay afloat and in favor with them? Just remember these
four common sense items that you already know:
1. The customer is the person who pays you, so technically you work for them. There aren't many customers out there who don't already know that and will take their business elsewhere if they don't feel welcomed, important, and understood. Even if you're running ragged and have had a hard day, a simple smile and a "hello, it's been a tough day. How are you today?" will work wonders. Pass that along to your staff as well. I know plenty of people who have walked out of stores and businesses because the people working the front either ignored them or made them wait too long.
2. Your customer wants benefits/solutions, not products. Sell them on how something will improve their life, help save time, make their life easier, tame the kids, etc. When people shop for cars, they're concerned with the gas mileage (now), and the features (cupholders and adjustable steering wheels) because it makes the driving experience easier. You get my point.
3. Talking to your customers is a must. See point number 1...
4. Track your customers online and offline. On your website, use an
analytical tool to follow what they're buying, what they're reading and where they jump off your site. Keep in touch via emails coupons,
newsletters, and blogs and track the response rate. Offline, mail coupons, birthday gifts/rebates, etc. Know who your customers are at all times and how they're buying, what they're buying, and how much they're willing to pay for it.
Posted by Suze Bragg on June 17, 2008 | Comments (0)
