Suze Bragg

4 Design Techniques Your Web Site Must Follow
March 29, 2007

When thinking about your brand online, there are 4 main areas - graphically - you need to consider:

1. Size of your logo and colors
• I've seen tiny logos and overwhelming logos on web sites. The best is a balance. Make it the second thing people notice so they identify you with the site. Here are some examples to check out: Shop Bop, Bag Borrow or Steal, Zappos, J Hammock and Restoration Hardware
2. Consistency
   • Studies show that the more people see something (commercial, logo, etc.), the more they retain it. Other studies state that someone must see or hear an ad 7 times before they remember it. Keeping the exact same colors, fonts, logo and layout on the web site will help customers remember you.
3. Position of logo
• Upper left side is where people have been trained to look for the logo on a web site. Ensure it's there or as close to it as possible. Examples: Eyeglass Direct, Lenscrafters, Frames Direct
4. Reusing graphics to make it faster
   • The graphics are stored in your cache and don't have to be downloaded each time another page loads. This ensures a faster web performance and less agitation.

Study your web site to see if you're following these design rules. When building your brand online, following proven techniques saves time and heartache.

Posted by Suze Bragg on March 29, 2007 | Comments (0)