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Tax Rebate Sales: Taking Advantage of the Rebate Checks
April 15, 2008

It's April 15th...tax day. The tax rebates that are part of the economy stimulus package won't begin arriving until May, but many people have already gotten their yearly rebates if they e-filed (unfortunately I e-filed but I'm still waiting...).  Now is the time to start gunning for those dollars that are about to pour into the economy.  According to numerous articles I've been reading online, people are eschewing large ticket items (cars, furniture, etc.) for smaller products.  I know my husband and I are spending the money on landscaping and expanding our kitchen.  Paint, lighting fixtures, countertops, tile and mulch are all products on the list for us to buy and we're purchasing everything we can from local businesses.  Why?  Because we want to watch our carbon footprint as well.  

Are you planning on capturing these dollars that are so needed at this moment?  I suggest the following five marketing ideas:

1. Post signs in your windows that you're having a big sale

2. Advertise on your website:  placing a large banner (728x90, 468x60 or 300x250 work well) on your homepage 

3. Send out emails with a coupon for additional savings to your database

4. Mail coupons or postcards to your database

5. Place an ad in your the newspaper if the majority of your business is local

Want to read more about economy and tax rebate checks?
Retailers aim for share of rebate checks
Wanted in stores: your rebate money
Retailers want your rebate checks (audio story)
Stores gearing up for rebate season
Will rebate checks help retailers?

Posted by Suze Bragg on April 15, 2008 | Comments (0)