Suze Bragg

10 Tips For Marketing Your Products
July 16, 2007

There are many ways to market your products online, and most are free or of little cost.  

1. Find an interesting story to tell. 
   • Who are you?  How did you come to be?
   • Think about a company whose story you remember.  Why do you remember it?
   • How can people think about your company and remember you?
2. Become an expert in your field.
   • Create a blog where you are seen as an expert.
   • Create an advice column.
   • Participate in open discussion forums online.
   • Become a guest speaker.
3. Focus on your existing customers.
   • Who are they?
   • Send coupons and discounts.
   • Send thank you notes and host special shopping days for existing customers.
4. Partner with other companies on your web site on in your store.
   • Create an affiliate program.
   • Create a linking strategy.
5. Make your web site work for you.
   • It is your greatest marketing tool.  Are you using it properly?
6. Make your customers work for you.
   • Make them brand evangelists.  People buy from others they trust.
7. Build your relationships, not your sales.
   • People buy from those they trust.  Make them trust you.
8. Give your products away.
   • Even if it's a small promotional item...
9. Use some guerilla marketing techniques. 
   • Things like, "If you put my brochure by your cash register, I'll put yours next to mine" or "If you include mine with your mailer, I'll include yours with my package."
10. Follow up with all your customers.
    • Make them feel special.  They will return if they feel appreciated.

Posted by Suze Bragg on July 16, 2007 | Comments (0)