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"Floor Samples on the Web" Sale
July 31, 2007
In the Home & Garden section of the Chicago Tribune (July 29, 2007), I ran across an article about a North Carolina-based manufacturer of high-end wood furniture staging a "Floor Samples on the Web" sale. It stated that all their overstocks, samples and/or discounted items are marked down 10 to 20 percent and can be found under their clearance items tab on their web site. What a great promotion idea.
How can you mimic this yourself?
- Write a press release and submit it to the newspapers in your area (the company mentioned above has a showroom in Winnetka, IL)
- Many newspapers have a place to submit a press release on their web site. If yours does not, contact the business or features editor to inquire how to proceed. Here is an example.
- Submit your press releases to online services as well
- Send out an email/newsletter announcing what you're selling to your subscribed customer list
- Mail out coupons or a hardcopy of the newsletter if you desire
Posted by Suze Bragg on July 31, 2007 | Comments (0)
