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Remember e-mail signature files
June 26, 2008

This is one of the simplest forms of advertising, yet it's the one that's the most overlooked.  As a small business, it's wise to put your tagline and information about your company on everything that reflects your brand.  I'm amazed at the number of email responses I receive from businesses that do not use this real estate--this grand canvas--at the bottom of all their electronic correspondence.  You can include images (gif files usually work best), as well as your tagline, contact information, any type of sale you're running at the moment, link to a coupon, etc. NOTE:  I recommend using the setting that places your signature on demand so it doesn't appear multiple times in back-and-forth email exchanges.

Here's how to set it up (using popular email software):
If you use Microsoft Outlook
If you use Microsoft Outlook Express
If you use Google's Gmail
Also, your signature on your Blackberry has to be set up manually in addition to your work email.

Example:

Posted by Suze Bragg on June 26, 2008 | Comments (0)