Suze Bragg

Viral Marketing Hall of Fame 2008
June 9, 2008

Creative inspiration comes in all forms.  When it's a viral campaign you need help designing, check out MarketingSherpa's Viral Marketing Hall of Fame.  Each top candidate leveraged peer-to-peer pass-along campaigns for success in different genres.  According to MarketSherpa, some campaigns mixed big budgets, great strategy and wide exposure. Others created entertaining content and watched it sail.

The common traits each campaign used were:

1. Social Media - the websites themselves are free to use, the content posted has to have some creativity behind it, and it's viral marketing at its finest.  Want to find out how to do it yourself?  Start reading here...
2. Peer-to-peer sharing - allow your content to travel freely by posting on social media sites like YouTube, or created contests, or related microsites, etc. 
3. Great content - sometimes this simple feature is what makes a website the most successful. 

And the Hall of Fame inductees for 2008 are:

• VIBE Marketing Group
• General Mills' Pink for the Cure
• Sporting Portugal
• Pazazz's Printing Alive
• Columbia Sportswear's Tested Tough
• VeriSign’s Liberty Fillmore, the Cart Whisperer
• THQ’s Frontlines: Fuel of War
• StyleFeeder
• Northwestern Mutual Insurance’s Letyourworriesgo.com
• McKinney’s Snowglobe Boy

Posted by Suze Bragg on June 9, 2008 | Comments (0)