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Consumer's fear of buying online has dropped
March 13, 2008
The number of consumers buying products online will continue, at least through the year 2011, according to a new report by
eMarketer. People's fear buying from someone they didn't know or trust yet,
damage during delivery, giving their credit card information on a webpage (security), having someone give away or sell their confidential information (privacy), and not dealing with a human being have mostly gone away. Today, security and privacy are still concerns, but not having to deal with a human being has become a plus in buying online, not a negative.
According to the report, the growth has been good for retail e-commerce. While retail sales growth has ranged from 2.2% to 6.4% during the past seven years, e-commerce growth as been as high as 32.6% (in 2002), according to eMarketer calculations of US Department of Commerce (DoC) data. Since 2000, when the US DoC began publishing annual e-commerce sales estimates, growth in online sales has far outpaced retail industry sales—the vast majority of which comes from stores.
To view the graphs and read the report, please visit Upsales To Drive Retail E-Commerce.
Posted by Suze Bragg on March 13, 2008 | Comments (0)
