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95% of moms are online
February 29, 2008
If 95% of moms are online at least once a day, are you marketing to them properly?
According to an article I read on
shop.org, nearly 95 percent of mothers go online at least once each day, according to MarketTools, which officially launched the Moms Insight Network last summer.
I found the
article insightful and wanted to pass it along. Emily Morris, director of product marketing for online communities at San Francisco-based
MarketTools, stated there are a couple ways to alienate mothers that walk through your doors: First, make it clear that you know better than they do what is best for their offspring. Then invest in advertising campaigns that circumvent moms entirely and aim straight at their kids. Also, pigeon-hole them into a stereotype like soccer mom or June-Cleaver-wannabe. Nothing infuriates them more.
Mothers go online in record droves for convenience as well as community. They check out your online store or website to see if you have something that's going to make their life better/richer/more engaging/easier. Catering to them--and their busy schedule--bodes well for you no matter how you look at it. Many of you are parents - what appeals to you online? Are you incorporating that into your own site?
Here are places geared for mothers' community building {who knew there were so many? I picked a few:}
I suggest reading what the mothers are writing about, and incorporate their issues and grievances into your marketing plans (if they're your target market).
P.S. Speaking of MarketTools, I recommend using their tool
Zoomerang for your customer surveys. They're easy to build, simple to navigate, and it doesn't take a hardcore programmer to configure everything.
Posted by Suze Bragg on February 29, 2008 | Comments (3)
