SUZE IS JUST RIGHT.

Very good insights..really though there's many sites which provides information about the difference between sales and marketing your points in justifying with in depth knowledge is amazing.
Thanks for your information.
www.maheshbshetty.blogspot.com

Its the best possible explanation given - Short and to the point.

Lay man can undertstand.

Thanks

I agree that a company’s marketing initiatives should be supported versus driven by sales. I do differ on your definition of marketing. While branding (verb) involves developing, sealing, and reiterating a company’s story through words and imagery, doing so is only one aspect of marketing.

Marketing is really all efforts that motivate consumers to exchange their valuables (usually money) for a good or service. Those efforts are defined by the 4Ps: product, price, placement, and promotion. Job functions such as sales, advertising, and PR all fall under promotions or what I call branding. Most companies focus primarily on promotions because therein lies ROI.

Of all efforts, the thing that should drive sales is the brand (noun) or product development, which must occur long before promotions. A well defined brand; story, value proposition coupled with the right imagery can easily create loyalty and synergy within a company as well as demand in the marketplace.

I completely agree. I work in a CPG type marketing team, but I didn't include that level of granularity in this blog. Thanks for bringing it to light.

Very well illustrated !!!
Thanks

wow.... It's very simple and clear. It helps me a lot. Thank you for your information.

i'm writing an article on the difference between sales and marketing for our college magazine and was looking for a few pointers...i had some questions:
1. is sales a subset of marketing?
2. does marketing also involve feedback on the product based on consumers' wants and corresponding changes?
i'd appreciate the help a lot....

Hi Vinit,

1. In most companies, sales is a stand alone department; separate from marketing with its own distinct roles. The marketing team would drive product development, build all the point-of-purchase materials, handle the building of the brand(s), etc at the national level. Sales reps builds relationships with the accounts and are usually out in the field. They help run promotions at their regional level, and they work with the marketing team (hopefully) cohesively so they can all help drive business.

2. Yes, in the best scenario that's what happens. A lot of focus groups and surveys take place before a product launches. Feedback is gathered once the product launches, either through the sales reps out in the field or from the accounts/stores/etc and and is incorporated in the next phase of the product launch. Today, companies are using web social analytics to read what consumers (or whoever the target audience is) are saying online. This helps create a more accurate picture of what the consumer wants...and what they're saying to their friends. Sales numbers also help gauge what consumers want (if it's not selling in the store, change it). Returns also play a role (if the store sends back a lot of the product, that's another good indication the products needs to change).

Does this help?

Could any define the difference between Sales and Marketing in simple points ?

marketting is the satisfation castomer to that which they needs products.and sells is the different compair to the marketting. sales is directly to do that castomer stisfaction by goods and also included given to goods and take the money

Very good. You have given me thorough knowledge about the Sales and marketing.