Retail Online
Suze Bragg brings her 15 years in the retail market space, to provide tips and discuss issues of retailing online. Recent Posts
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ArchivesPart 6 of social media marketing: work to build your community
Posted by Suze Bragg on April 29, 2008
Part 1: research & evaluation / benchmark what people are discussing Part 5 of social media marketing: evaluate online channel strategies
Posted by Suze Bragg on April 22, 2008
Part 1: research & evaluation / benchmark what people are discussingPart 2: ensure your website is visit-worthy Part 3: create bookmarks & tagging for your content Part 4: increase your linkability & reward your inbound links Part 5: evaluate the online channel strategies Larry Weber, a renowned marketing and public relations expert, lists 4 types of online marketing channels, or conduits as he refers to them. They are: reputation aggregators, blogs, e-communities and social networks. B...Read More Tax Rebate Sales: Taking Advantage of the Rebate Checks
Posted by Suze Bragg on April 15, 2008
It's April 15th...tax day. The tax rebates that are part of the economy stimulus package won't begin arriving until May, but many people have already gotten their yearly rebates if they e-filed (unfortunately I e-filed but I'm still waiting...). Now is the time to start gunning for those dollars that are about to pour into the economy. According to numerous articles I've been reading online, people are eschewing large ticket items (cars, furniture, etc.) for smaller products. I know my husband and I are spending the money on landscaping and expanding our kitchen. Paint, lighting fixtures, countertops, tile and mulch are all products on the list for us to buy and we're purchasing everything we can from local businesses. Why? Because we want to watch our carbon footprint as well. Are you planning on capturing these dollar...Read More Part 4 of social media marketing: increase your linkability
Posted by Suze Bragg on April 11, 2008
Part 1: research & evaluation / benchmark what people are discussing Rules for employees who blog
Posted by Suze Bragg on April 8, 2008
Blogging is a national (and world) past time for over 100 million users. People are blogging at work, blogging at home, and blogging about their daily lives. If they work (which most do), chances are they're blogging about their company too. Some large companies have standards or guidelines for their employees if they choose to blog. It keeps the tone consistent and helps build the brand. Below are established guidelines from Sun, IBM, Yahoo! and Thomas Nelson, plus some articles about the subject. In this age of social media marketing, it helps to implement directives on how your employees can help build your company's presence online. Part 3 of social media marketing: creating bookmarks for your content
Posted by Suze Bragg on April 4, 2008
Part 1: research & evaluation / benchmark what people are discussingPart 2: ensure your website is visit-worthy Part 3: create bookmarks & tagging for your content Part 4: increase your linkability & reward your inbound links Part 5: evaluate the online channel strategies Building your social linking capabilities is relatively easy...seriously. Now that you've researched your business and analyzed whether y...Read More Is the economy really slowing down?
Posted by Suze Bragg on April 1, 2008
Every time I turn on the television, flip on the radio or open a magazine / newspaper, I hear or read about the recession we're in. The economy is failing; the dollar has tanked; people are not buying anything; the the house market has crashed and another mega company hit the skids. According to one report, we're about to hit the housing marketSecond Great Depression. If I listened to everything I hear and read, I'd be too scared to ever buy another thing, nor would I ever leave my house (according to one report citing the increase in robbery rates). ...Read More Part 2 of social media marketing: ensure your site is visit-worthy
Posted by Suze Bragg on March 28, 2008
Part 1: research & evaluation / benchmark what people are discussingPart 2: ensure your website is visit-worthy Part 3: create bookmarks & tagging for your content Part 4: increase your linkability & reward your inbound links Part 5: evaluate the online channel strategies Once you have performed your research and know which sites your customers are visiting, what they're discussing, and where/how you can contribute to their questions, now you need to visit your own website objectively. Before ...Read More Part 1 of social media marketing: research & evaluation
Posted by Suze Bragg on March 25, 2008
Part 1: research & evaluation / benchmark what people are discussing The social web, by definition, has one of two meanings. Most important to you is: (1) it is an online place that people visit (login) to meet, discuss, h...Read More Just Say No To Spamming
Posted by Suze Bragg on March 19, 2008
I opened my email this morning and discovered my spam filter had backfired. I had 13 offers to buy adult products, 3 opportunities to redeem certificates for random vacations, and 50 messages from people I have never met with lots of typos in the subject line and body. I got spammed. I know many retailers and small businesses that are just now compiling lists and emailing customers. One asked me at a conference if it was ok to purchase a list or borrow one from a fellow associate. I said yes, under two conditions. The list had to have opted-in subscribers (people who said yes, you can pass along my information to receive information from others), and he had to offer an unsubscribe option that worked. Consumer's fear of buying online has dropped
Posted by Suze Bragg on March 13, 2008
The number of consumers buying products online will continue, at least through the year 2011, according to a new report by eMarketer. People's fear buying from someone they didn't know or trust yet, damage during delivery, giving their credit card information on a webpage (security), having someone give away or sell their confidential information (privacy), and not dealing with a human being have mostly gone away. Today, security and privacy are still concerns, but not having to deal with a human being has become a plus in buying online, not a negative.According to the report, the growth has been good for retail e-commerce. While retail sales growth has ranged from 2.2% to 6.4% during th...Read More 4 key strategies for succeeding online
Posted by Suze Bragg on March 11, 2008
According to a February 2008 Pew internet survey, more than 80% of Americans researched a product online before they bought it. That is up 13% from 2006. Advertising Age ran a good article titled Ring Up E-Commerce Gains With a True Multichannel Strategy about marrying brick-and-mortar stores with their online counterpart. Having read my blog for the last year, this is nothing new for you. Authors Michael Stich and Jim Leonard wrote that vendors and retailers are constructing a new working partnership. They create new experiences based on consumer habits and deliver both greater choices and tightly tied checkout across multiple channels [think of a customer ordering shoes online and picking them up at the store for example.] ...[Mastering] e-com...Read More Industries: Retail
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