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Tools that Build Customer Loyalty
October 28, 2008
Follow-up is extremely important to growing your small business. Like anything worthwhile, consistent follow-up requires a lot of effort, but over time you'll reap the benefits of a steady stream of repeat business.
Three tools that will ensure customer loyalty:
- Thank-you notes. Take the time to show your customers that you genuinely appreciate their business. They'll remember your thoughtfulness because most of your competition won't send out thank-you notes.
- Birthdays and anniversaries. These occasions are very important to your customers and their families and friends. Be among the few who actually remember a customer's special days.
- Post-sale feedback. Demonstrate that you care about the quality of your service. Call customers and ask them questions like: Are you pleased with the service you received?
Posted by Shanu Singh Guliani on October 28, 2008 | Comments (1)
