Shanu Singh Guliani

Is Casual Dress Day for a High-End Store?

We all know image isn’t everything but it’s pretty darned close. I have to admit I’m not the nicest dressed person in my store—yeah I wear nice slacks and blouses but I’m definitely not likely to come in wearing a professional suit or dress. I do have a few pants sets with jackets but I think I’ve honestly worn the jacket once.

For employees, I have clearly outlined the dress code in our policy manual. I have stated women’s apparel should not be too revealing or tight fighting. For example, a dress should not reveal more than one quarter of the thigh. Blouses not to be transparent or too low. For men, again no apparel that is too tight fitting. Men’s shirts to have collars unless accompanied by a sports coat—buttoned and not worn open or too low. No denim, tennis shoes, etc.

I do believe if we are selling fine jewelry we need to dress the part but then I remember our customers mentioning they love to come into my store because it’s inviting. Our store is entirely glass and very open and airy feeling (not a bunch of showcases piled on top of each other).

Do you think a casual day is for a fine jewelry store? Do any of you have a casual day? Wear company shirts? Do any of your stores offer employees a day without having to wear stuffy clothing?

Posted by Shanu Singh Guliani on April 23, 2008 | Comments (1)