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5 Marketing Mistakes to Avoid
February 7, 2007
Remember a good marketing plan can help get a new business underway or strengthen an existing one. Below are a few blunders to pay attention to and steer clear of as you market your goods or services:
- Stick to what you’re selling and be consistent. Avoid trying to associate yourself with things that have no relevance to your products and/or services. Capture the product or service you sell in a clear and understandable way. If you sell, home goods talk about home goods and show home goods while maintaining the same look and feel across all of your ads, promotions and overall marketing plan. Don’t get cute with animals, children, or by putting yourself in your own advertising.
- Target your ads to the right audience. It’s unfortunate but no matter what product you have, not everyone is going to want to buy it. Find your target audience and gear your marketing plan to that audience. Trying to appeal to everyone typically does not work.
- Diversify. At one time, you could reach mass amounts of people by only advertising on the three big TV networks. Today, viewers have hundreds of different networks and channels to choose from including but not limited to satellite or cable TV, print, radio, satellite radio, and the internet. Market through a cross-section of media so that customers become familiar with your brand and your products at different times and in different places.
- Take it slow. If you blow your entire marketing budget on the Super Bowl or a Memorial Day Sale, then what will you do next? Continue with the plan you devised early on. It’s a slow process so just because you are tired of your marketing plan doesn’t mean it isn’t working. Too many marketers make changes because they think they have too. Marketing means building a reputation over time through ongoing exposure.
- Focus on repeat business. The biggest asset your company has is your current customer base. Too often marketing campaigns heavily center on bringing in new clientele and not building relationships with current ones.
Marketing is critical to the success of every business. Avoid these pitfalls and market your business successfully thus increasing your bottom line.
Posted by Shanu Singh Guliani on February 7, 2007 | Comments (0)
