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Turning Passers-by into Impulse Buyers
November 18, 2008
My jewelry store is located in an outdoor retail strip center and the tenants regularly participate in promotional events—for example for the month of December there will be Dickens style carolers that roam the shopping center along with Mr. and Mrs. Claus. There are many shops in the center that create window displays full of fun items that directly relate to the event—but they never stock up on impulse buys that appeal to passers-by. For example, in October people attending the “Annual Boo Bash Parade” might duck inside to buy a scary mask or glow sticks to wear during the parade. Next time there’s an event at your strip center or in the neighborhood of your business consider carrying these inexpensive impulse buys that will give your customers the chance to get a look at your other merchandise too.
Posted by Shanu Singh Guliani on November 18, 2008 | Comments (0)
