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Holiday Events to Boost Sales
November 16, 2008
As the end of the year approaches, and the bad economic news shows no signs of slowing, many small business owners find themselves in a tough predicament—business hasn't been as good as we expected when we set our targets, forcing many to cut back on holiday events and promotions. This is not the time to stop advertising or holding promotional events. Understand the economic cycle. Things have gotten way out of whack, but the laws of economics have not been repealed. Consider the following inexpensive promotional events:
- Christmas Carolers – Hire Dickens style carolers that will roam throughout your store.
- Strolling Santa and Mrs. Claus – Consider having both Santa and Mrs. Claus stroll through the parking lot and your business.
- Singing Elf – Hire an elf to help entertain.
- Horse & Carriage Rides – Consider complimentary horse and carriage rides.
Posted by Shanu Singh Guliani on November 16, 2008 | Comments (1)
