Link This |
Email this |
Blog This |
Comments (0)
Mail versus Direct Mail
April 20, 2008
Ordinary mailing is unlike direct mail in that it is the purchasing of an outside list of names and addresses. Mailing regularly to your existing database of customers and prospective customers is a great way to generate repeat business, uncover new leads, and let prospects know you’re out there. All you need is your customer database or a prospect database, postage, and the time to do the work to get the mail out the door.
Direct mail is a recognized industry that buys, sells, trades, and maintains mailing lists. You can purchase lists as small as 5,000 names or more. My local mailing house charges approximately $450 for 5,000 names. I’ve heard $100 per 1,000 names is the average cost of a mailing list—given the particular zip codes, median income, average housing price, etc. Your businesses potential to reach new customers increases exponentially by introducing an outside list.
Posted by Shanu Singh Guliani on April 20, 2008 | Comments (0)
