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Business Thank You Cards Increase Customer Loyalty
October 16, 2008
Sending business thank you cards is a simple, inexpensive and effective way to show customers how much you appreciate them and most customers who receive business thank you cards continue to be clients. Although many factors help predict customer loyalty, including overall satisfaction, customer care, trust and length of engagement, a company’s willingness to thank customers for their business seems to be a bridge between satisfaction and loyalty.
A few stats from Strengthening Customer Relationships, by Steve A:
- For every month that you don’t contact or communicate with your clients, you lose 10% of your influence.
- Just saying thank you to your clients…particularly new clients, can increase your business by 17%.
- A 5% increase in customer loyalty will add 20%-80% to your bottom line profit…it is much wiser to spend money on customer retention than acquisition.
Posted by Shanu Singh Guliani on October 16, 2008 | Comments (0)
