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Marketing in the First Year
June 15, 2007
Our sign is up and our drawings are in permitting. My spam folder is full and my phone hasn’t stopped ringing with calls from marketers. First, I thought to spend all the time I could creating marketing and new business materials. I finally came to my senses and realized the first two years I should focus on customer relationships.
The first couple of months and quite possibly the first two-three years in a new business, you can’t predict what sort of growth you’ll hit. You do the research, open a venture in the best possible location with the best possible demographics, and limited amount of direct competition but you still can’t determine exactly what sort of clients you’ll work with. Therefore, I believe you should remain diverse in your thinking which means being flexible when it comes to your marketing materials. Focus on acquiring immediate revenue and doubling your client base while being flexible with your marketing materials.
Posted by Shanu Singh Guliani on June 15, 2007 | Comments (0)
