Link This |
Email this |
Blog This |
Comments (0)
What Do Your Clients Really Think of You?
May 11, 2008
Why do clients repeatedly visit your store instead of others? I have asked these questions to numerous small business owners in my industry and among the top answers are:
- “It’s our great customer service.”
- “It’s our pricing.”
- “They believe in us.”
Of course these are great answers—but sometimes I think these come from us store owners and not directly from our customers. I have never asked my clients why they keep coming back to Guliani’s Fine Jewelry. Have you asked your clients why they keep coming back to you?
Have you ever contacted your top ten clients? Sent them a short email or handwritten letter asking them to help identify why they enjoy doing business with you and what you do in their eyes that separates your store from the competition?
We all know this is definitely the million dollar question—this can help you to focus on the positive things you are doing. It can also help to build morale amongst staff by allowing them to get a clearer picture of the image that they are sending out. The reasons why clients walk through your door are the reasons for your success so find out why?
Posted by Shanu Singh Guliani on May 11, 2008 | Comments (0)
