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Luring Customers in with Coupons
September 13, 2008
One often-ignored marketing vehicle that can help grow your business is coupons. Coupons can be powerful marketing tools if they're used right--and you make them stand out from other marketing messages.
Coupons are effective because people love saving money. And while customers see coupons as a way to save money or get something for free, businesses see them as an inexpensive marketing tool—that's because consumers who visit your business with the express purpose of using the coupon generally end up spending more than they'd planned. Thanks to the increase in the number of Americans online consumers are embracing online coupons—because they are quick and easy.
Posted by Shanu Singh Guliani on September 13, 2008 | Comments (0)