What is the benefit of Google Checkout to my customers?

1. If shoppers want to use Google Checkout, they can create a Google Checkout login right from the merchant’s site with a single username and password by entering basic information, such as their contact details, payment preferences, and shipping information, once. Then, when checking out at any store that offers Google Checkout, they can simply select Google Checkout, quickly complete their transaction with their login information, and avoid the hassle of filling out multiple forms. In addition, shoppers can keep track of their purchase history, including orders and shipping details, in one place.
2. Shoppers can also enhance their security when making purchases through Google Checkout. The service conceals the buyer credit card number and provides reimbursement for unauthorized purchases.
3. It also provides more control over email spam, Google Checkout lets shoppers choose whether to keep email addresses confidential or turnoff unwanted email from the stores where they shop.
4. Google Checkout enables purchases using existing payment methods, including Visa, MasterCard, American Express and Discover.

What other features does Google Checkout offer?

1. Easy coupon creation: Create coupons from the Google Checkout Merchant Center. You can specify $-off discounts and %-off discounts, and add restrictions such as “one per customer,” “new customers only,” and so on. Try it now (requires a Checkout merchant account).
2. Email invoicing: Bill customers for purchases by sending them a Google Checkout invoice over email. The email will contain a link that your customers can click on to pay you via Google Checkout. Try it now (requires a Checkout merchant account).
3. Simple website integration: With the HTML API, integrating Google Checkout with your shopping cart is easy. As a merchant, you can add an HTML form to your website and use it to send Google your shopping carts.